Darryl Walters – Managing Director
Darryl is adeo Travel’s founder and Managing Director – having started the business in the spare bedroom of his home more than a decade ago, he has overseen the steady growth of adeo Travel as it has weathered the industry storms and emphatic bounce-backs of recent years. He continues to play a central role in the day-to-day operations of adeo Travel and today takes on the position of product and sales management, sourcing our accommodation, attraction and touring partners across Britain, developing these essential working relationships and designing adeo Travel’s unique itineraries and touring programs.
Darryl is certainly a product of modern Britain – sharing English and Welsh parentage, he was born on England’s south coast in the naval city of Portsmouth, spent his childhood in rural South East Wales and later went on to study at university in Liverpool in the North of England. After some time living overseas in his early twenties, he returned to the UK and lived for a number of years in Glasgow, Scotland. He retains family, social and professional ties throughout England, Scotland and Wales and in the course of his work has travelled extensively throughout Great Britain.
Darryl’s long career in the travel industry began when he graduated university with a languages degree in 2004 and went abroad to work for a global tour operator in Europe. Upon his return to the UK, Darryl went directly in to a sales and product management position at a leading inbound tour-operator; whilst his primary base was in Scotland, he also had the opportunity to work from their Wales and Ireland offices as well as travelling to Boston, USA on a number of occasions for business development purposes. During his five years in the role, he gained invaluable experience in the Britain inbound, luxury and tailor-made travel sectors.
After a brief spell in educational travel, Darryl then transferred to work in group operations management for a major inbound coach touring operator with offices in the UK, Ireland and New Jersey, USA. After more than a year in the role Darryl felt he had gained the knowledge, experience and professional contacts to build a successful travel firm and in 2012 adeo Travel was born – the aim, to share his own concept in Britain travel.
By 2016 Darryl’s achievements in developing adeo Travel were being recognized nationally when he was named in Wales Online’s prestigious “35 under 35 top young business men in Wales” and by 2019 adeo Travel was named as one of Wales’ “Fast Growth 50” companies to watch. Having successfully navigated the business through the Covid years and the resulting industry challenges, Darryl’s commitment has never waivered and today he continues to invest his passion, time and energy into developing the company and welcoming our valued guests to experience the history, heritage and natural landscapes of the UK.
Outside of work, Darryl has a broad range of interests including international travel, reading and walking his beloved dog, a fluffy, little Cavachon named Milly. Darryl is a keen sportsman and in any spare time he can find, he enjoys going to the gym, running, swimming, water sports and in recent years has also dabbled at skiing (still a work in progress). His true sporting passion lies in tennis which he plays regularly at a competitive level. Whilst his dream might be to play at Wimbledon, he generally has to settle for watching from the stands of centre court.
We asked our travel consultants some questions about their time in the travel industry and here’s what Darryl had to say…
What’s your favourite destination in Britain and why?
Tough one as there are so many great destinations in the UK but London has to be my favourite! As a country boy who grew up in rural South Wales, when I was younger, the big city had an exotic appeal – all that bustle, culture, entertainment and life right on your doorstep. When you set foot in London it definitely has the vibe and buzz of a truly international city. I’m lucky enough to have the opportunity to visit several times a year, but whenever I return, there is always something different to discover whether it’s a new production in the West End or a guest exhibition at one of the city’s museums. And London has a pub scene like no other in the World – nothing beats a pint outside a traditional London inn.
What’s your must-see Britain attraction?
What’s the hotel you most like recommending for clients and why?
What’s the biggest travel challenge you’ve overcome?
What’s your top tip for your clients coming to Britain?
What’s the best thing about being part of the adeo Travel Team?
What’s your next holiday destination?
- Specialists in providing vacations to Britain
- Based in Britain with first-hand experience of our nation
- Independent advice and guidance built around your needs
- Offering the personal service you expect from a local travel agent
- Carefully selected suppliers, partners and product providers
- Delivering unique vacation experiences tailored to our guests
- Certified members of the Travel Trust Association
- Providing complete financial protection for our guests
- Emergency out of hours service once you are in the UK